HKU Jockey Club Enterprise Sustainability Global Research Institute

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    • Best Working Paper Award 2025
    • Research Fund
      • HKU-UChicago Collaborative Sustainability and Climate Research Fund
    • Publications
    • Sustainability Index
    • RSS
  • Insights
    • NGO Empowerment Initiative
    • Sustainability at HKUBS
    • Policy Research
      • Hong Kong Economic Policy Green Paper 2025
    • Our Reflections
      • ESG Forum 2025, Innovation Driving a Green and Sustainable Future
      • Conference Review: 2025 HKU-Belgium Sustainability Conference
      • 2025 Bay Area Sustainability Blueprint: From Research to Practice, how Nature Risks and Data Insights are Reshaping Sustainable Investment
      • China as Global Engine, World at a Historic Pivot——A Conversation between Prof. Jeffrey D. Sachs and Prof. Zhiwu Chen
      • Collaborative Efforts to Accelerate Transformation: How Finance Can Boost Sustainable Development in Southeast Asia
      • Bridging Gaps, Building the Futures: Modern Governance and Evidence-Based Strategies for Hong Kong’s Philanthropic Sector
      • The Evolution of ESG Reporting: From Transparency to Transformation, and What Lies Ahead?
      • 2025 Bay Area Sustainability Blueprint: Decoding Sustainability Data, AI Innovations and Practical Implementations
      • 2025 Bay Area Sustainability Blueprint: Divergence, Use, and Practices of Sustainability Index and Ratings
      • 2025 Inaugural ASU-HKU Interdisciplinary Conference- ESG Index Development and Methodology
      • Anchoring Sustainable Investment in an Unstainable World
      • 2024 Bay Area Sustainability Blueprint: Building a Shared Future of Green Prosperity
    • Dialogue Sustainability
  • Events
    • Event Calendar
    • Research Events
      • 3rd HKU Governance & Sustainability Conference
      • HKU Governance and Sustainability Seminar Series
      • 2025 Inaugural ASU-HKU Interdisciplinary Conference
      • HKU 2nd Enterprise Sustainability Conference
    • Annual Forum
      • Inaugural Forum
      • 2025 Sustainability Forum
    • Distinguished Lecture
      • A Conversation between Prof. Jeffrey D. Sachs and Prof. Zhiwu Chen
      • Myths and Misconceptions of Sustainable Investing: Lessons from a Quarter Century of Practical and Academic Experience
      • Dialogue with Dr. Jane Goodall – Integrating Biodiversity into Corporate Responsibility
      • Healthy Cities: Opportunities and Risks in Changing Times
      • The Future of ESG Reporting: Navigating Global Standards and Regulations Highlight
    • 2nd HKU Next-Gen Finance PhD Workshop
    • KPMG ESG Case Competition 2025
  • Media
    • Press Release
    • In the Media
  • About
    • About the Institute
    • Leadership
    • Scholars
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Posts in category: Marketing

Can Firms Do Well by Doing Environmental Good? Cost-Benefit Analyses of Amazon’s Climate Pledge Friendly Program

March 17, 2025
by HKUJCESGRI BlogsClimate & Firm PerformanceEnvironmental Strategy and Climate GovernanceMarketing

Junhong Chu|Xukun Long|Shanfeng Zhang

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Robot Anthropomorphism and Job Insecurity: The Role of Social Comparison

March 10, 2025
by HKUJCESGRI BlogsHuman Capital, Technology, and Social DynamicsMarketingTechnology & Labor

Phyllis Xue Wang|Sara Kim|Minki Kim

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Resources Available for Me versus Us: Implications for Mitigating Consumer Food Waste

February 17, 2025
by HKUJCESGRI BlogsHuman Capital, Technology, and Social DynamicsMarketingSocial Impact & Equality

Huachao Gao|He (Michael) Jia|Bingxuan Guo

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Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance​

October 15, 2024
by HKUJCESGRI BlogsClimate & Firm PerformanceEnvironmental Strategy and Climate GovernanceHuman Capital, Technology, and Social DynamicsMarketingSocial Impact & Equality

Jiajun Wu|Jun Ye|Junhong Chu

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