Professor Guojun HE

Director

Guojun HE is an economist working on environmental, development, and governance issues. Currently, he is a professor in Economics at the University of Hong Kong (HKU). He serves as the director of HKU’s ESG Research Institute and the associate director of HKU’s Institute of China Economy. He holds a concurrent appointment at the Energy Policy Institute of the University of Chicago (EPIC) and leads research activities of its China center (EPIC-China).

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當圖片不再算證據：AI時代的信任重估與市場結構重組
FT Chinese Column

當圖片不再算證據：AI時代的信任重估與市場結構重組

Prof. Guojun HE
June 29, 2026

過去我們買東西，多少有點像相親。先看照片，嗯，挺精神；再看自我介紹，真誠、專業、值得託付；最後看看別人評價，五星好評、回購三次、閉眼入。於是我們下單，就像在心裡默默說：雖然我們素未謀面，但我願意相信你不是「照騙」。但 AI 時代來了以後，事情開始變得微妙。圖片可以生成，視頻可以合成，文案可以讓大模型寫得比老闆本人還像老闆，評論也可能從「真實用戶體驗」變成「真實語言模型體驗」。

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綠綠賞，如何「賞」？ 數據驅動社區回收轉型
Hong Kong Economic Journal

綠綠賞，如何「賞」？ 數據驅動社區回收轉型

Prof. Guojun HE
March 11, 2026

環顧全球，垃圾分類回收已成為城市管治不可迴避的一環。過去10年，特區政府通過「綠在區區」計劃和「綠綠賞」積分制度，在全港建立起社區回收網絡，推動市民把回收行為融入日常生活。 本年4月1日，「綠綠賞」將全面電子化，並接入更多市場獎賞平台，但這次升級能否真正促進回收系統從「稱重積分」走向「價值激勵」？

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港大推NGO能力建設與治理提升項目促進慈善行業更開放 專業可信
Hong Kong Economic Journal

港大推NGO能力建設與治理提升項目促進慈善行業更開放 專業可信

Prof. Guojun HE
January 30, 2026

香港慈善及非營利組織長期承擔着社會福利、環境保護與社區服務等重要職能。然而，隨着公共需求日益多元，業界也面臨透明度有待提升、治理機制不一、數據系統相對落後，以及成效評估尚未普及等挑戰。為應對這些系統性問題，香港大學賽馬會環球企業可持續發展研究所正式啟動「NGO能力建設與治理提升項目」。該項目計劃通過實地研究、透明度量化指標及能力建設三大方向，推動慈善行業邁向更開放、專業和可信的發展階段。

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