HKU Jockey Club Enterprise Sustainability Global Research Institute
World-Class Hub for Sustainability
Prof. Junhong CHU
Associate Director
Junhong Chu is a professor of marketing at the University of Hong Kong (HKU). Before joining HKU, she worked at the NUS Business School as a dean’s chair and a tenured associate professor of marketing and earlier at Peking University as an associate professor of economics. Professor Chu has also visited Harvard University as a research fellow and the University of Michigan as an associate professor.
Professor Chu is an empirical modeler, works on big data, and does quantitative research in marketing and industrial organization. Her research interests include platform markets and the sharing economy, e-commerce, social media, P2P markets, and distribution channels. She applies both the classical and Bayesian approach to study firm competition and consumer behavior.
Professor Chu’s research has been published in leading academic journals such as Marketing Science, Journal of Marketing Research, Management Science, Journal of Marketing, Proceedings of the National Academy of Sciences (PNAS), Nature Human Behaviour, Population and Development Review, and Demography. She was an MSI (Marketing Science Institute) 2011 Young Scholar and has also won several research awards.
Professor Chu earned a BA in economics and a PhD in Law (Demography) from Peking University, and an MBA and PhD in Business Administration (Marketing) from the University of Chicago.