02 / WHAT WE DO方法方法
AI &
New Ventures LabAI 與新業務實驗室AI 与新业务实验室Tests whether a new tool, product or market actually delivers, before the business case is built on the assumption.
People &
Culture Lab人才與文化實驗室人才与文化实验室Tests pay, training and ways of working on part of the workforce, before they become policy for everyone.
Sustainability Lab可持續發展實驗室可持续发展实验室Tests whether a green nudge or an ESG change really shifts behaviour, and by how much, not just that it was launched.
Foundations &
NGOs Lab基金會與公益實驗室基金会与公益实验室Tests which version of a programme actually helps the people it is meant to help, so funding follows evidence.
Operations &
Efficiency Lab營運與效率實驗室运营与效率实验室Tests a process change in a few sites or lines, so you know what it does to productivity and service before the whole network changes.
Customer &
Sales Lab客戶與銷售實驗室客户与销售实验室Tests a price, an offer or a message on some customers, so you know what moves conversion before you move all of them.
The lab delivers causal evidence from your live operations實驗室從你的真實營運中提供因果證據实验室从你的真实运营中提供因果证据
You know why something worked and by how much, not just that it did.不僅確認有效，更說明為何有效、效果多大。不仅确认有效，更说明为何有效、效果多大。
Test測試测试
Controlled experiments inside your live operations — not scenario assumptions, simulations or case studies.於真實營運中進行對照實驗，而非情景假設、模擬推演或案例參考在真实运营中进行对照实验，而非情景假设、模拟推演或案例参考
Measure度量度量
Success metrics locked in upfront; treatment and control compared with academic rigour.事先鎖定成功指標，以學術標準嚴謹比較實驗組與對照組事先锁定成功指标，以学术标准严谨比较实验组与对照组
Scale推廣推广
Expand what works, stop what doesn't — with causal proof, not correlation or gut feel.推廣有效的，終止無效的——依據因果證據，而非相關性或直覺推广有效的，停止无效的——依据因果证据，而非相关性或直觉
Our Research Labs研究實驗室研究实验室
We run different labs to solve different problems — find the one built for yours.我們設有不同的實驗室，解決不同類型的問題——總有一個對應你的議題我们设有不同的实验室，解决不同类型的问题——总有一个对应你的议题
AI &New Ventures LabAI 與新業務實驗室AI 与新业务实验室Tests whether a new tool, product or market actually delivers, before the business case is built on the assumption.
People &Culture Lab人才與文化實驗室人才与文化实验室Tests pay, training and ways of working on part of the workforce, before they become policy for everyone.
Sustainability Lab可持續發展實驗室可持续发展实验室Tests whether a green nudge or an ESG change really shifts behaviour, and by how much, not just that it was launched.Foundations &NGOs Lab基金會與公益實驗室基金会与公益实验室Tests which version of a programme actually helps the people it is meant to help, so funding follows evidence.
Operations &Efficiency Lab營運與效率實驗室运营与效率实验室Tests a process change in a few sites or lines, so you know what it does to productivity and service before the whole network changes.
Customer &Sales Lab客戶與銷售實驗室客户与销售实验室Tests a price, an offer or a message on some customers, so you know what moves conversion before you move all of them.
